Cookie Policy

Last updated: September 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

2. How We Use Cookies

UpWell uses cookies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve your browsing experience
• Provide relevant content and advertisements
• Analyse website traffic and performance

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This data helps us improve how our website works and enhance user experience.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.

3.4 Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.

4. Google Consent Mode v2

We implement Google Consent Mode v2 to ensure compliance with EU and UK privacy regulations. This technology allows us to adjust how Google tags behave based on your consent choices:

• ad_storage: Controls storage related to advertising
• analytics_storage: Controls storage related to analytics
• functionality_storage: Controls storage that supports website functionality
• personalization_storage: Controls storage related to personalization
• security_storage: Controls storage related to security

When you decline cookies, these consent signals are set to 'denied', limiting data collection while still allowing basic measurement.

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver advertisements on and through the website.

6. Managing Cookies

You can control and manage cookies in various ways:

6.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can choose to accept or decline non-essential cookies.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience.

6.3 Opt-Out Links

You can opt out of interest-based advertising through:

• Your Online Choices
• Network Advertising Initiative
• Digital Advertising Alliance

7. Cookie Duration

Cookies may be either session cookies or persistent cookies:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. We encourage you to review this policy periodically.

9. More Information

For more information about how we handle your personal data, please see our Privacy Policy.

10. Contact Us

If you have any questions about our use of cookies, please contact us:

Brand: UpWell

Address: 23 Bridge Street, Chester CH1 1NG, United Kingdom

Phone: +44 1244 573 906

Email: [email protected]